Logo
In 1900, when the club was founded, the emblem of Ajax was just a picture of an Ajax player. In 1928, the club logo was introduced with the head of the Greek hero Ajax. The logo was once again changed in 1990 into an abstract version of the previous one. The new logo still sports the portrait of Ajax, but drawn with just 11 lines, symbolizing the 11 players of a football team
Colour
Ajax originally played in an all black uniform with a red sash tied around the players' waists, but that uniform was soon replaced by a red/white striped shirt and black shorts. Red, black and white are the three colours of the flag of Amsterdam. However, when, under manager Jack Kirwan, the club got promoted to the top flight of Dutch football for the first time in 1911 (then the Eerste Klasse or 'First Class', later named the Eredivisie), Ajax were forced to change their colours because Sparta Rotterdam already had exactly the same outfit. Special kits for away fixtures did not exist at the time and according to football association regulations the newcomers had to change their colours if two teams in the same league had identical uniforms. Ajax opted for white shorts and white shirt with a broad, vertical red stripe over chest and back, which still is Ajax's outfit.
Ajax's shirts have been sponsored by TDK, and by ABN AMRO from 1991 to 2008. AEGON has replaced ABN AMRO as the new head sponsor for a period of at least seven years. On 1 April 2007, Ajax wore a different sponsor for the match against Heracles Almelo: Florius. Florius is a banking program just launched by ABN AMRO who wanted it to be the shirt sponsor for one match. The shirts have been manufactured by Umbro (1989–2000) and Adidas since 2000 (until at least 2010).
sumber : http://en.wikipedia.org/
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